Kitty & Starlight – “Starlight Children’s Foundation”
Due to a recent shift in direction, Starlight were aiming to emphasise their hospital support services over their ‘wish-granting’ facilities, and as a result needed a new website design and development solution in place to amplify this core message to those that landed on their site.
After selecting WordPress as the most suitable CMS platform for the project, Kitty SEO specialists began by assessing the internal architecture of the site which had outgrown its structure as more content had been introduced and Starlight’s offering expanded. Following a health audit, our SEO experts put redirect mapping in place and carefully monitored these redirects as the site was going live and during the post-live audits.
Kitty then turned their attention to the user experience and look of feel of the site. Their solution was a streamlined, clean and mature website which, without looking corporate, would provide the backdrop for higher conversions.
The route to the donation platform was highlighted, to eliminate any impediments to conversion and streamlining the process for users wanting to donate with best practice UX and prominent CTAs across the site. Kitty further simplified the website contact forms, integrating a tool to ensure ease of control for the client and to enable more efficient data collection.
We were thrilled to be able to support a charity doing such important work during a period where seriously ill children need more support than ever as they were displaced from wards and restricted in the frequency they were able to see family members as a result of the pandemic.
Furthermore with traditional fund-raising routes blocked, having an easy to navigate site was vital for the charity to collect the donations they needed to support these children and their families.
As a result of our work, the new site quickly produced incredible results including a:
17.5% increase in revenue in the three months after site launch, compared to the previous period
30.91% increase in average order value
20% decrease in the Bounce Rate
56% increase in average session duration
Josh Collings, Multi-media Manager at Starlight Children’s Foundation explains: ‘We wanted to update our website to reflect our updated branding and messaging, improve overall user experience and to highlight the important work we do to help seriously ill children and their families. Kitty played a core role in ensuring that not only the design but the structure of our site would create a stable foundation to facilitate donations and highlight our growing offering. Working with both ROAST and Kitty ensured a smooth transition to our new site, and it was a pleasure working with them both!’
