Established in 2008, Spoonflower is one of the leading on-demand, digital printing companies for custom fabric, wallpaper, and home decor. Spoonflower’s homegrown commerce solution was impeding their ability to keep pace with market evolution and changing consumer expectations. In 2023, they engaged Orium to support a digital transformation, moving to a composable architecture with commercetools at its core in time for “Singles Day”, the single biggest online shopping event in the world.
