Kekule Pharma contracted AfterFirst Media, perhaps India’s 1st Digital Marketing Agency focused on the Pharma, Chemical and B2B Manufacturing space, to rebuild its website and handle its Digital Marketing.
Kekule Pharma Ltd. is a leading API and Intermediates manufacturer in India, with several manufacturing facilities in the country. Kekule Pharma supplies to customers across 44+ countries, including many global MNCs.
Founded in 1986, Kekule has developed from a manufacturer of a few molecules to a preferred vendor for many complex molecules requiring multistage synthesis.
AfterFirst Media was the only digital marketing agency worldwide to qualify for and exhibit at CPHI Milan 2024, one of the world’s pre-eminent pharma trade shows (estimated 62000+ attendees from 160+ countries).
Our Founder, Amit Khetan, is an IIM-Ahmedabad alumnus (the institute Bloomberg has ranked as the world’s toughest B-School to get into).
He has also written a book on Pharma Digital Marketing (in addition to another on B2B Digital Marketing), launched by the celebrated author & screenwriter Mr Chetan Bhagat.
As Kekule Pharma was familiar with the industry expertise of AfterFirst Media, it allowed them to proceed with confidence, as we understand the Pharma Industry, in addition to Digital Marketing, giving us a unique edge.
Some key aspects of the redesign were:
- A clean product architecture across APIs, Oncology APIs, and Intermediates
- B2B Catalogue Mode, allowing searchable products, with the ability to generate enquiries on a per product page basis
- An AI-driven chatbot, and a historic timeline feature
- An SEO / GEO / AEO first mindset, baked into the website
- Mobile Responsive and fast loading
AfterFirst Media is thus privileged to have redesigned the website and handled Digital Marketing for Kekule Pharma Ltd. Other key clients include: Emil Pharma, Rampex Labs, Shamrock Pharmachemi, Cogent Life Science, Alkan Chemical GmbH, Vamsi Pharma, Primogene GmbH & more
