Trudy’s is a neighborhood favorite Tex-Mex restaurant toting a history of family, made-from-scratch recipes, and signature drinks with three locations in Austin, Texas. Nice Branding approached the Trudy’s website wanting the brand to feel intentional with details and to give homage to its local roots.
The resulting vibe is modern, colorful, and clean. Nice Branding stayed true to the limited color palette and western font treatments that are characteristic of the Tex-Mex style while introducing a distinct, modern twist. The design incorporates overlapping elements, with logos and other features bleeding into various sections, to give Trudy’s website a layered, hand-placed feel.
The Nice Branding team designed and executed all of the food photography featured throughout the site, as well; the large formats of the photography provide texture and complement the brand colors. The team also focused on the persona of Trudy, the restaurant’s namesake, by highlighting local women doing great things for their community in the section “Trudys of Town.”