GraceMed, a medical aesthetics leader, wanted to extend their brand and completely reimagine their customer experience on a new website. They have a strong reputation at the local Ontario clinic level, but their website needed to reflect their brand-defining differences in a highly competitive market, and drive growth through lead generation and conversion.
We created a solutions-first approach, so visitors can easily find the right procedures. Well-structured pages and personalized user experiences enabled location-based content, inviting language, and enhanced search capabilities to guide users to the procedures.
The design brings a boutique, warm, inviting, and approachable expression of GraceMed’s brand personality, as it’s expressed in the clinics. It incorporates shapes from GraceMed’s butterfly logo—representing transformation—alongside unique art direction for photography to create a more ownable website. New photography shows real people in a state of empowerment and confidence with a diverse range of body types, ethnicities, ages, and genders.
WordPress on WP Engine was used to develop a user-friendly, adaptable platform. The site integrates with Zoho CRM to provide clinic-based content as well as lead capture. Our solution includes a semantic-based search feature, which improves the accuracy of search results by allowing users to search with familiar language.
We also improved GraceMed’s discoverability and search rankings, with a 40% increase in lead generation to date. The conversion rate is also noteworthy, at 28.57%, which is notably higher than the typical increase of five to 20%. GraceMed’s SEO ranking has also increased, moving them into the #1 position more often. Page performance scores are 21% higher than the previous site.
Art & Science played a crucial role in transforming GraceMed’s digital presence reflecting the brand’s commitment to support individuals as they realize their true selves.
