Trail Appliances, one of Canada’s leading home appliance retailers, partnered with Orium to pilot two AI-powered agents that help customers shop with clarity and confidence. The Product Q&A Agent delivers instant, product-specific answers drawn from Trail’s trusted data sources, while the Compare Agent turns dense specification tables into easy-to-understand summaries that highlight meaningful differences between models.
The pilots were built using modern, composable architecture and designed to integrate seamlessly into Trail’s existing site and future commercetools platform. Within weeks, the initiative showed remarkable results: product pages featuring the Q&A Agent saw a 9x lift in add-to-cart rate, while the Compare Agent improved purchase confidence and reduced service load.
Together, these agents redefined what guided shopping can look like online. Rather than replacing human expertise, they scaled it, bringing the same helpful, knowledgeable guidance Trail is known for in-store to every digital interaction.
