Kum & Go has been a staple of the American consumer landscape since 1959. Known for convenience and reliability, Kum & Go has always given consumers what they want, when they want it and to maintain that gold standard, they’re always looking for ways to modernize their offerings and keep pace with changing customer preferences.
As part of their ongoing evolution, they turned to Orium to support the launch of a new digital app experience that would enable a host of customer-centric features for their on-the-go consumers. From new promotion and loyalty capabilities to better merchandising and platform management, Kum & Go’s new omnichannel experience was created with modern consumer needs at the core.
