As the #1 provider of large exercise equipment in the United States, the iFit brand is synonymous with performance, innovation, and excellence. With a comprehensive range of products, a community of over 6.4 million members, and 1.5 million interactive fitness subscribers to its leading health and fitness platform in 120 countries, iFit needed a digital experience that could operate efficiently at a global scale. To ensure they could continue to deliver on the promise of performance and excellence with their digital experiences, iFit teamed up with Orium to power a move to composable commerce for their NordicTrack brand.

The new nordictrack.ca site launched with an enhanced user experience and streamlined customer journey. It also set the stage for the future, establishing a scalable architecture for multi-brand and multi-country expansions as the iFit brands continue to grow. Leveraging and expanding the foundation from the .ca site, Orium and iFit are now collaborating on launching the nordictrack.com site.

As they look to the future, iFit will be able to focus on further integrating and enhancing composable solutions as they move towards a fully composable solution across all of their properties to support business growth and evolving customer needs. By embracing a composable commerce architecture, iFit has set a new standard for digital experiences in the fitness industry. This approach not only enhances the user experience but also provides a scalable and adaptable platform for future growth and innovation.