Uncrap The World

Uncrap The World
by PMG
Advertising & Marketing
Brand Awareness Integrated Campaign
CATEGORYSEASON
12
CREDITS

Leveraging WGAC’s ‘Uncrap The World’ brand platform, PMG used omnichannel media to reach consumers in the UK and Australia, help them understand that even small decisions like choosing an eco-friendly toilet paper product can make a big impact, and motivate them to take action and contribute to a better world.

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