A powerful, customer-first Shopify Plus eCommerce solution.
This project has delivered success for Zyber’s client, Golf Warehouse. A powerful Shopify Plus eCommerce solution with custom design elements, thousands upon thousands of products and custom branded storefronts, resulting in a big project with even bigger results! Golf Warehouse has seen a 359% increase in sales, an 18% increase in average order value, and a 25% increase in online store sessions.
New Zealand’s largest golf retailer, Golf Warehouse, has their own product line, GWX as well as the sole licensing for the import and distribution of leading brands XXIO and Tailormade in NZ. Our team created a proof of concept to upgrade their legacy website to Shopify Plus, and by pre-empting the COVID-19 lockdowns, their eCommerce store has gone to the next level and sales have skyrocketed.
Solution:
To showcase the four unique brands under the Golf Warehouse business model, our digital strategists designed and developed a Shopify Plus store that simulates four websites within one. Our developers customised four unique page templates within Shopify Plus to match the look and feel for each of the brands that Golf Warehouse stock so users can shop multiple brands within one online store.
This project has a huge focus on creating a positive customer experience as well as bringing awareness to Golf Warehouse’s in-person facilities; Extreme Heli Golf – Queenstown and Custom Club Fitting. Creating a community continues to be a priority for our client and Zyber helped them execute the ability to show reviews and social proof on the products. We also customised a function to add a personalised touch for their staff’s favourite products for customers to view. Each of these click through to a staff profile so customers can gain recommendations from real, everyday golf fans like themselves.
During the integration to Shopify Plus, Zyber completed a full integration of their store with Vend, a POS and inventory management app. Golf Warehouse is completely cashless across their eCommerce and bricks and mortar stores, so the Vend integration helps to create synergy and optimal experience for both staff and customers who need to make online purchases in-store.
With customer personalisation in mind, they also have Frankie integrated into their store. Frankie uses AI powered personalisation to display the products that their customers are most interested in throughout their online shopping experience. This not only creates a personal shopping experience, but helps to drive online conversions.
The cross-migration to Shopify Plus has been a tremendous success, and we are continuing to work with Golf Warehouse on an ongoing basis to improve their UX/UI and CRO.
