The American Medical Association (AMA) collaborated with Modea to reimagine the design and functionality of its community-based platform for physicians and entrepreneurs, known as PIN. The goal was to provide a user-centric experience and enhance backend management efficiency.
The Modea design team enhanced AMA’s stakeholder interviews by analyzing findings, crafting a cohesive information architecture, developing user personas, and mapping user journeys. Our aim was to fully understand diverse audiences to tailor designs to their specific needs. Additionally, we drew insights from leading user experiences and incorporated social media engagement best practices. The undertaken research directly influenced the visual and UX design of the PIN experience.
Account holders can now engage with industry colleagues in the easy way that top social media channels offer. The new design includes essential engagement features such as:
1. Share and comment on a post.
2. Direct message an individual or a group.
3. Site-wide discussion on the latest trends.
4. Ability to engage with and post new opportunities, physician insights, jobs, and more to other users on the site.
Creating a seamless experience across desktop and mobile platforms was prioritized. Users can effortlessly engage with discussions, messaging, and postings whether on the go or in the office, ensuring accessibility across devices. The tailored social networking platform caters to both AMA’s internal team and users.