The PSTA website redesign transformed the agency’s primary digital touchpoint into a clearer, more accessible experience for riders and staff. Grounded in user research, the project restructured information architecture, added keyboard navigation, improved content clarity, made the site mobile responsive, and refreshed the visual system with more legible typography, an uplifting color palette inspired by St. Petersburg, Florida, and authentic rider photography—resulting in a more organized, human-centered public service website.