Dear Flor is not a typical direct-to-consumer brand. Founded by Lisa Angulo Reid and Brian Reid, the company blends plant-based wellness with Filipino cultural storytelling: introducing 100% vegan cannabis edibles inspired by nostalgic flavors like Ube Boba, Calamansi, and Buko Pandan.
Operating in one of the most restricted advertising categories, Dear Flor faced a common ceiling: efficient acquisition, but limited long-term growth. Traditional paid media strategies – focused on short-term ROAS – were not designed to support retention, brand equity, or sustainable scale.
SLT Consulting (SLTC) rebuilt the growth model from the ground up.
The team shifted the brand’s performance strategy from ROAS-first to LTV:CAC-first, prioritizing customer quality over volume. Creative development leaned further into Dear Flor’s cultural identity rather than diluting it for compliance. Premium 3D product assets and culturally resonant visuals were paired with scaled user-generated content, allowing real customer voices to drive trust in a regulated environment where brand claims are limited.
Operationally, media investment was aligned with inventory cycles and regulatory windows, ensuring spend translated into actual revenue rather than friction.
The results reflect more than performance optimization—they demonstrate a fundamentally different approach to growth:
- +394% increase in orders year-over-year
- +404% increase in gross revenue year-over-year
- 5–6x LTV:CAC ratio, signaling high-quality customer acquisition
In a category where most brands simplify to survive, SLTC proved that specificity wins. By treating cultural identity as a performance lever—not a constraint—the campaign unlocked scalable, profitable growth built to last.
