Andrew Peller Limited is one of the most recognizable names in the wine, beer, and spirit industry. They offer an award-winning product lineup from multiple winery and brewery locations across Canada and through their digital storefront The Wine Shop.
With a surge of online shoppers turning to eCommerce in 2020 due to COVID-19, Andrew Peller urgently needed a high performing digital storefront. Andrew Peller partnered with Northern to launch a quick-to-market Magento 2 storefront. The remarkable 30-day execution, which would typically require 12 months, used a thoroughly planned execution strategy and was built with ready-made features and functionality to create a seamless online shopping experience for customers. Magento’s robust product management capabilities and nimble scalability enabled Northern to develop a quick-to-market solution to take advantage of the fast-growing demand for eCommerce. Following a proven formula of careful planning and timely execution, the Northern Commerce team mapped out the build from discovery through to testing and deployment—ensuring each of Andrew Peller’s requirements were captured along the way.
Northern integrated Oracle and Magento 2 to capture important order, shipment, and customer data in the Oracle enterprise resource planning (ERP) system. SEO best practices and accessibility compliance were also incorporated into the site. In addition, the commerce protection platform Signifyd was integrated to ensure The Wine Shop was safe and secure from online fraud.
Project Results:
- +65x INCREASE IN E-COMMERCE REVENUE
- +170% GROWTH IN ORGANIC TRAFFIC
- +80x BOOST OF ONLINE TRANSACTIONS
