Easterseals, one of the largest disability-focused nonprofits in the US, hired Capellic to develop a new website for its national office and a platform-as-a-service (PaaS) for its 70+ affiliates across the country.
Web accessibility is a priority for Easterseals, and not just because many program participants have disabilities. Easterseals needs its website to reflect its mission of empowering people to live independent, full lives. It’s also a value and priority for us at Capellic, which gave us the opportunity to make accessibility the anchor driving our content, user experience, design, technical, and strategies.
Capellic incorporated numerous strategies to make the PaaS fully accessible to end-users and content editors. These included: conducting interviews with recipients of Easterseals services; developing an IA that reflected service recipients’ needs and use of language; creating a design system with plenty of space for visual rest; testing the site manually and with users with disabilities; providing training on best practices in writing for the web; and incorporating the EditoriA11y module to support those best practices.
In the 11 months since launching the Easterseals national site, there has been a:
- 405% increase in search engine traffic YoY
- 11.5% accessibility score increase YoY
- 105% increase in returning visitors YoY
- 75% decrease in content creation time YoY
