Blue Oak Dispensary’s goal is for customers to feel at ease when exploring what many still see as a sensitive or even taboo topic. We chose to showcase the retail experience on the dispensary’s website to help ease site visitors into what they can expect when they walk in. The web design highlights everything from the store’s Bloomfield, N.J. location inside a medical building, to the hallway they’ll walk down to reach the dispensary, to the checkout area. It’s clear that this is a private yet inviting space, conveyed through the web design.