A video showcasing a New Orleans-based strategy consulting firm’s new brand identity reflects the playfulness and dynamism of both the organization and its new visuals and language.
Trepwise, a strategic consulting firm based in New Orleans, sought a fresh brand identity to differentiate itself in a competitive market. After attempting to refine their brand internally, they turned to our agency, to craft a compelling brand that resonated with their values and effectively communicated their mission.
The new brand—including visuals, language and creative expressions showing how the brand could be applied to various touchpoints along the consumer journey—deserved to be celebrated. So our team developed a short, but dynamic and full video to promote it on social media. The video applies motion to the various visuals and brand language, mirroring some of the playfulness found in the brand. Seamlessly looping, viewers are drawn in to watch it over and over, noticing something new every time.