We’ve united our brands, united our strength. Increased visibility and campaign success rates. Our goal is achieved. The secret to success lies in the right strategy.
Logo, Türkiye’s largest domestic business software company, has been operating as one of the sector’s leading companies since its establishment in 1984. The integration of our Logo Opportunities World (Logo Firsatlar Dunyasi) brand into logo.com.tr under the Logo Software umbrella is considered a significant strategic step. This merger aims to bring together the strengths of both brands and offer more comprehensive and innovative solutions to customers. Logo Opportunities World is a loyalty platform designed for customers and partners, offering tailored discounts and benefits that meet their specific needs. The transition was completed in April 2024. Following the transition, when comparing the first half of 2023 with the first half of 2024, there was a 64% increase in the number of views, a 51% increase in the number of users, and a 70% increase in the number of sessions. This strategic approach and innovative solutions have resulted in a growing customer portfolio and increased customer satisfaction.
