Pancoast Benefits partnered with Berry Interesting Productions to modernize their decade-old WordPress site. The new site combines refreshed branding, custom brand photography, new SEO-aware content (collaboratively created with AI-support), and accessible design to position Pancoast as the southeast’s most trusted HR and benefits consultancy.
Built on Divi Builder with integrations for Zywave and Employee Navigator, the site empowers Pancoast’s internal teams to manage site content effortlessly and publish new case studies through a guided, form-based workflow. Its modular architecture enables fast content updates and the addition of new pages/areas, while the re-imagined structure cut hosting costs by 50% and tripled conversions in key areas.
From visual branding to performance optimization, every aspect of the rebuild reinforces what Pancoast stands for: expertise, trust, and partnership. This is digital transformation at its most personal – a modern, accessible, and efficient platform built to help a legacy brand thrive into the next decade of HR leadership and beyond.
