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Web Excellence Awards

Features & Design

The Features & Design category covers various aspects that contribute to the quality and innovation of websites and digital experiences. It includes aesthetic and functional design, where visual appeal and emotional impact are important for user engagement. This category also considers editorial experiences enhanced by advanced design and multimedia storytelling. It evaluates effective navigation and structure for improving user experience and recognizes adherence to industry best practices in web development. Additionally, it includes responsive and adaptive designs suitable for different devices and screen sizes, and the use of AI and machine learning. The category also involves the integration of animation, motion graphics, and data visualization, as well as the use of photography and video. Overall, it assesses user experiences and editorial writing, establishing standards for quality across the digital domain.
92 winners in Features & Design, recognized by the Web Excellence Awards.
  • Subcategories (29)
  • HR Green Website Redesign Seventh Scout partnered with HR Green, one of the oldest engineering and construction firms in the United States, to rebuild a website that could keep pace with their growth. Their previous site was functional but fragile, built on an unsupported custom theme that made updates difficult
    Our team at Evans Hunt has created a site that delivers a shot of adrenaline on the way to the checkout–The Ikon Pass unlocks adventure across 60+ destinations worldwide, giving you more benefits, more crew days, and more smiles. Every year, we update ikonpass.com to keep the stoke fresh, and
    Inngest turns complex developer infrastructure into a bold, interactive digital experience. Through thoughtful motion, immersive storytelling, and intuitive design, the website makes advanced technology feel approachable while showing the power and personality behind the platform.
    IOM Annual Report 2025 turns a traditional annual report into an engaging digital experience, combining human stories, interactive data visualizations, and multimedia content to show IOM‘s global impact and its commitment to safe, orderly, and regular migration. Inspired by IOM’s strategic priorities, the website makes complex humanitarian work accessible, transparent,
    The new IOM.int transforms the International Organization for Migration‘s digital presence into a more accessible, human-centered, and user-focused experience. Built around the organization’s strategic objectives, the redesign simplifies navigation, modernizes the visual language, and makes migration information easier to understand for diverse global audiences. Accessibility was embedded throughout the project,
    When the State of Iowa set out to modernize more than 70 agency websites serving 32 million annual visits, they faced a big challenge: inconsistent design, outdated content, and a frustrating user experience for both the public and the editors managing these sites. Lullabot partnered with Iowa to create a
    IslaMaré is a premium skincare brand inspired by the ocean, simplicity, and glow from within. The website was built to reflect this vision through a clean, minimal layout that prioritizes ease of use, fast performance, and a calming visual identity. From soft beach-inspired tones to clear product education, every part
    Located in Rome, Italy, John Cabot University is an American liberal arts institution offering a transformative educational experience within an international community. Seeking a digital presence that reflects the vibrancy of studying in Rome, JCU partnered with Beacon to create a modern, mobile-friendly website that enhances design, user experience, SEO,
    Kathy Halbower‘s new website turns decades of artistic practice into a contemporary digital experience designed to let the work speak for itself. Terra Digital created the project from the ground up, bringing together a brand refresh, content strategy, UX and UI design, copywriting, development and content migration. The goal was
    Created in partnership with the Kentucky Distillers’ Association, the reimagined Kentucky Bourbon Trail® website delivers a modern, scalable platform that brings Kentucky’s Bourbon heritage to life while simplifying the trip planning experience. At the center of the platform is a fully integrated Trip Builder, enabling visitors to Build Your Own
    Kroll, a global leader in financial and risk advisory services with 6,500+ professionals worldwide, launched a large-scale digital transformation to modernize its web experience and support its expanding global footprint. The objective was to build a scalable, high-performing platform that enhanced discoverability and empowered marketing teams in a competitive advisory
    Legacy Mines is an emerging resources company committed to redefining how mining, sustainability, and community value intersect. Rooted in a vision of responsible extraction and long-term impact, the company blends modern technology, environmental consciousness, and strategic leadership to unlock the full potential of Australia’s mineral wealth. Made Agency partnered with
    Lively Haus is a luxury residential interior design studio brought to life through an editorial, dynamic digital experience. The website blends refined typography, subtle motion, and an immersive portfolio to guide visitors seamlessly from inspiration to inquiry. Designed to stand apart from the industry’s typical aesthetic, the site feels modern,
    LoanOptions.ai is Australia’s first AI-powered, unbiased loan comparison platform, matching borrowers to their most suitable loan offer from 90+ lenders without commission-driven bias. After four years of rapid growth, their customer base evolved to a 50/50 split between consumers and business partners, including brokers and aggregators. The original brand no
    Loudonville Assisted Living has served its community with care and trust for over 50 years and is now preparing for future growth. To support that evolution, we transformed their outdated website into a fully custom, ADA-compliant platform designed for seniors and their families. The site is clean, beautiful, and easy
    Louisiana Tech University is recognized as a public research institution with a strong focus on STEM programs, including cybersecurity and unmanned aircraft systems. However, its website offered limited engagement opportunities to prospective students. Partnering with Beacon, LA Tech sought a big and bold redesign to better tell its story. Beacon
    The Mad Creative Agency website is a high-impact digital portfolio that blends bold visuals, smart interactions, and clean functionality. Designed to showcase our multidisciplinary work and distinct voice, the site brings our creative mindset to life through immersive storytelling and interactive design.
    The Mad Creative Agency website is a high-impact digital portfolio that blends bold visuals, smart interactions, and clean functionality. Designed to showcase our multidisciplinary work and distinct voice, the site brings our creative mindset to life through immersive storytelling and interactive design.
    Martin Family Initiatives (MFI) partnered with Kanopi Studios to modernize the TREES Network website. Kanopi refreshed the front-end design, improved usability and added new learning features to better support MFI’s mission of delivering culturally appropriate training and resources for Indigenous and non-Indigenous education professionals. Discovery work included site mapping, content
    Max Marine Electronics connects boaters and professionals with the exact parts they need – fast. Powered by ElasticSearch and dynamic filtering, the site makes it easy for users to drill down to the most niche and specific products without hassle. The tailored experience reflects how customers actually shop: not by
    This project delivered a complete digital transformation for Mayfair Prestige UK, a respected luxury automotive specialist, resulting in a fast and fully WCAG 2.2 AA compliant website that reflects the quality and professionalism of the brand. While the physical showroom experience was already exceptional, the previous digital presence lagged behind,
    McLane Global’s new website is here—and it’s a game-changer! Packed with vibrant animations, stunning visuals, and easy navigation, we’ve reimagined how food sales and logistics are experienced online. Whether you’re here for their innovative solutions or just curious about the transformation, this site is designed to draw you in and
    Melbourne Business School (MBS) needed a 24/7 solution to answer prospective students’ complex questions about postgraduate degrees outside of standard business hours. Luminary developed a Custom GPT-powered chatbot, strictly constrained to ensure factual accuracy and a professional ‘expert advisor’ tone. This AI service functions as an extension of the customer
    House of Kin partnered with Minding Melodies to transform its visual identity and digital presence into a harmonious platform that fully embodies its mission. The goal was to create a website that strikes the perfect balance between professionalism and playfulness, empowerment and inclusivity, and magic and authenticity. Guided by Minding
    Making the decision to move from a legacy ecommerce platform, and deciding to update the front-end presentation, also created the opportunity for Modere to reimagine the customer experience. Throughout the Guidance customer experience discovery process, Modere was very clear about their audience, and how they wanted to differentiate Modere in
    For The Tile Shop project, our experts focused on ecommerce optimization. Since the client was looking for exponential growth from its ecommerce wing, we implemented a completely headless architecture on their website to help them realize the power of digital channels. We helped the client to enhance productivity and reduce
    RedTree Web Design performed a website audit of The Motherhood website to identify areas of improvement and based on the results, proceeded to perform updates to the site including: Home page redesign incorporating extensive keyword research, search engine optimization, UX design and content (pillars and topic clusters); updated site architecture
    Trade services websites have a look. You know the one… stock photo of someone holding a tool, blue and white colour scheme, generic headline, phone number in the footer. Safe. Forgettable. Indistinguishable from the competitor three tabs over. The Mr Grout website had absolutely no interest in any of that.
    Terra Digital completely redesigned Netwrix‘s global digital presence, combining intuitive UX, multilingual localization, large-scale content migration and SEO. The result is a scalable digital platform that makes complex cybersecurity solutions easier to discover, understand and navigate across markets and languages.
    How do you build a future-proof high specification website while navigating a mid-project global merger? Working with global chemical and renewable energy leaders NexantECA, Nerd and Cygnet Digital delivered a critical website transformation focused on structure, navigation, and brand authority. The project successfully navigated a major client merger, requiring fundamental