Kroll, a global leader in financial and risk advisory services with 6,500+ professionals worldwide, launched a large-scale digital transformation to modernize its web experience and support its expanding global footprint. The objective was to build a scalable, high-performing platform that enhanced discoverability and empowered marketing teams in a competitive advisory landscape.
Its legacy website, built on a monolithic Sitecore XP architecture, had become a growth constraint. Fragmented content, inconsistent regional experiences, and developer-dependent publishing slowed campaigns and limited agility. Poor navigation and limited search capabilities reduced engagement and impacted lead generation.
Kroll partnered with Altudo to reimagine its digital ecosystem using a SaaS-first, composable approach. The transformation included migrating to Sitecore XM Cloud and implementing a headless architecture powered by Next.js and deployed on Vercel, improving performance, scalability, and operational efficiency.
Altudo built a modular component library using Sitecore Headless SXA, enabling marketers to independently create and optimize content. A redesigned, intent-driven information architecture simplified navigation across services, industries, and regions, while Sitecore Search enhanced discoverability through intent-based content surfacing.
The new foundation delivered consistent global brand experiences and stronger governance. As a result, Kroll is projected to achieve a 15–25% increase in qualified leads, 20%+ improvement in session duration, 30–40% faster publishing cycles, and reduced bounce rates.
Kroll’s transformation with Altudo highlights how composable, headless architecture and marketing empowerment can drive measurable business impact and long-term digital growth.
