Making the decision to move from a legacy ecommerce platform, and deciding to update the front-end presentation, also created the opportunity for Modere to reimagine the customer experience. Throughout the Guidance customer experience discovery process, Modere was very clear about their audience, and how they wanted to differentiate Modere in the market.
At the highest level, it demonstrated a unique level of emotional intelligence. Modere is keenly aware that their clients are noticing changes in their health and appearance, and their mission is to help. At the same time, Modere strongly promotes a science-backed, clean-living-based approach to their products – a non-judgmental, straightforward presentation that differs from a more spa-like health and wellness brand.
