Created in partnership with the Kentucky Distillers’ Association, the reimagined Kentucky Bourbon Trail® website delivers a modern, scalable platform that brings Kentucky’s Bourbon heritage to life while simplifying the trip planning experience.
At the center of the platform is a fully integrated Trip Builder, enabling visitors to Build Your Own Bourbon Trail®. Users can explore distilleries, save favorites, and create personalized itineraries with ease, transforming inspiration into a structured and actionable plan.
The design translates the brand system into a cohesive digital experience that feels both contemporary and rooted in tradition. Typography, color, and visual storytelling work together to reflect the craftsmanship and authenticity of Kentucky Bourbon, while maintaining clarity and usability throughout.
A restructured site architecture improves how visitors discover and navigate content. Visitors now arrive better informed and more prepared, creating a more meaningful and personalized Bourbon Trail™ experience.
> Katie Peninger
> Tom Johnson
> Stephen Curry
> Robert Froedge
> Roy Burns III
> Nick Michel
> Eric Knepp
> Amanda Gibson
> Kyle Daniel
> Abby Mick
