WildSpark is a brand new product line, introduced by parent company Reflective Apparel, a leader in the ANSI apparel industry for over 30 years. For the brand launch, id8 designed the WildSpark website, introducing the product and its features to the consumer audience. With visibility as a key variable in pedestrian and athlete safety at dawn and dusk, WildSpark brings being seen in low-light situations to the forefront, and it was important to showcase that day vs. night difference through product imagery and various graphic simulations. As WildSpark is prepared for more widespread distribution, the goal was to initially build consumer demand, drive engagement through parallax movement, and enable purchasing, so the entire site was built on the Shopify e-commerce platform. Visitors to the site can quickly browse the selection of available products for men and women and then easily complete a purchase, rounding out a user experience that is enticing, informative and easy to navigate.