Founded in 2018, Thursday, the UK’s hottest dating app, is solving problems created by people spending too much time on dating apps. The app is only live once a week, making Thursday THE day for dating and meeting up in person. But the day for singles hasn’t been better since Thursday matched with Fortnight Studio. We created a brand new website full of playful, mischievous and provocative design.
By conceptualising the brand through new colours, an ecosystem of aphrodisiac characters and more, we visualised Thursday’s personality and used those foundations to create a killer website that reflects this and what you can expect from the app. The website oozes confidence in what Thursday is providing via consistency across the website and app, while also highlighting their Afterparty in-person events that took London by storm. The website creates an unrivaled user experience through contrasting colours, smooth interactions and eye-catching illustrations.
The brand is now mature, consistent and in a position to own the dating industry, playing by its own rules and proudly showing its status on this new website.
