An umbrella brand website for School Specialty

With hundreds of unique products across disciplines, grades, subjects, and formats, the new School Specialty portfolio site aggregates the well-known brands while also promoting its new master umbrella brand, allowing School Specialty to better cross-sell and promote its vast suite of products. Positioning School Specialty as the industry leader, the site proves the impact of their curriculum, delivers the right information to the right audiences, and accelerates leads and sales.