Emphasizing an audience-first strategy and focus, Stonetrust’s new site was re-built to prioritize the needs of agents, their core audience. Every decision optimizes the website experience for the agents, providing multiple paths to key information and forms, including an agent portal. Since agents recommend Stonetrust to their clients, the website must also serve as a resource and introduction to the brand, with staff profiles, testimonials and video content playing a large role.
