Earthquakes in California are low-probability, high-risk events and most people are aware of the risk, but often don’t take preparedness steps. The Pulsar Team’s task was to develop a new more immediately recognizable /memorable name and logo for the program – along with creative campaign to encourage the audience to download MyShake onto their cell phones, to be alerted, providing precious seconds before ground shaking starts.
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by copiaincolla
Italy
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