Earthquakes in California are low-probability, high-risk events and most people are aware of the risk, but often don’t take preparedness steps. The Pulsar Team’s task was to develop a new more immediately recognizable /memorable name and logo for the program – along with creative campaign to encourage the audience to download MyShake onto their cell phones, to be alerted, providing precious seconds before ground shaking starts.
Earthquake Warning California Education Outreach Campaign
Advertising & Marketing
Social Media
