uWeed:
Rebranding & New Visual Identity

We were presented with a creative challenge to create a new visual identity for uWeed – a Swiss online shop of CBD products.

The new visual identity was a part of the rebranding process, which was meant to be in correlation with the new tagline “Delivering happiness”, which reflects the brand’s values and philosophy.

We decided to tweak the letter “U” from the brand’s name (uWeed) into the smiley face, which is a universal symbol of happiness.

> uWeed – Rebranding & new visual identity – Behance