Food Frontier’s previous site was unruly and corporate – lots of information, difficult to sort and understand. Through user-first design, we reimagined the entire site from structure to aesthetic. Not only is it now clean and visually compelling, but it’s one-thousand-percent more user-friendly. The homepage communicates the who, what and why succinctly; the integral Resources Library has been fully redesigned with filtering, colour-coded categories, summaries and a simpler download process.