National Tourism Portal – a pivotal element of online destination marketing

The goal of the Slovenian tourism website is to attract and impress. It is designed on a mobile-first approach, visual storytelling, and atomic design principles. It offers useful tools to help users explore, compare, and save the favored content.

On the flip side, it sustains various business-user operations to manage the content and keep it up-to-date. The website is linked to social media and rating sites to provide social proof and transparency.