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Optimizing Performance Using Game Theory

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Cox Media needed to improve how its website supported lead generation. Dragon Army approached the need with a proprietary strategy called Applied Game Theory™ (AGT). The agency performed rigorous stakeholder research and employed audience-based psychology to inform SEO, UX, UI, and Content strategies and production. Today, the site is driving behaviors that improve business.

Optimizing Performance Using Game Theory
Optimizing Performance Using Game Theory

The 20th Web Excellence Awards

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Deadline: December 11, 2026 30 days left