McKinney Competitions is the UK and Ireland’s leading competition company, having shared their success with over 21,000 winners giving away over £50 million in prizes and £500,000 donated to charity.
Our primary objectives for the website redevelopment were as follows:
- Create a User-Friendly Website: Enhance the user experience by redesigning the website to make it more intuitive and accessible.
- Feature-Rich Website: Incorporate new dynamic features bespoke to McKinney Competitions both for the user experience and for the client, including dynamic pricing, multibuy discount sliders and filterable real-time reporting setup.
- Increase Traffic & Boost Ticket Sales: Increase new users, the number of conversions and the amount of time users are spending on the website. We anticipate a significant increase in ticket sales and hope to increase the average revenue per ticket enhancing the competition prices.
- Mobile Responsiveness: We will make the website fully mobile-responsive and integrate multiple payment options, including Apple Pay and Google Pay, to improve the payment experience.
- Improved Website Speed, Security & Functionality: Fully optimise website speed, enhance security through penetration testing, and improve overall functionality.
By implementing this strategy, we aim to not only increase traffic and ticket sales but also enhance the overall user experience.”
