Website design and technology overhaul for Cole, Scott & Kissane (CSK). With nearly 600 attorneys CSK is Florida’s largest litigation firm with more attorneys in the Florida than any other law firm in the state.
Having represented clients in defense litigation for over a century, the firm has a pioneering spirit that has served it well when representing corporate entities throughout all stages of disputes. Through a combination of language, videography, animations highlighting the number of matters handled, and imagery, and colors that evoke the state of Florida, the law firm is now firmly positioned as The Florida Law Firm. Combine this new brand positioning with the latest in search features, automated print materials, and interactive features throughout, and the result is a site that will now serve the firm with regard to its communication and business objectives for years to come.
Overall, to convey this story, the site opens with 3 randomly grabbed video montages symbolic of the firm’s footprint and its ties to the state of Florida. Validation then comes with data-driven numbers regarding the number of matters closed and representative victories.
Based on extensive industry research, the firm recognized that thought leadership and credentialing are the two most important aspects of the firm to communicate to the target web audience, comprised of clients, potential clients, and recruits. Along those lines, the firm built out its expertise pages, developed a large number of thought leadership pieces, and crafted deep, but easy-to-navigate bios. The site has been a huge home run for the firm’s marketing department with longer site visits, greater user engagement, and more inquiries where the first point of contact was the website.
