Pecos Outdoor was in need of a premium website that reflected the quality and value of their product—a portable table built specifically for outdoor adventures. Using large, bold text, rugged textures, and impactful imagery and video we set out to share why the Pecos table is so unique with their target audience.
The redesign ultimately resulted in a 35% increase in conversion rate for our client.
Additional Credits:
Brian Athey, Brand Identity Designer
Abbey Schneider, Senior Designer
Laura Benson, Creative Director
Matt Kreikemeier, Technology Director
