Canine Partners for Life (CPL), is a nonprofit organization that enhances lives by matching individuals facing disabilities or challenges with trained service and companion dogs.
After 35 years in operation, CPL sought a modern identity, including a new website and logo, to mirror its growth and inclusivity. We collaborated with CPL’s stakeholders, focusing on themes like partnership and freedom, to design assets that would be accessible to all – including those with cognitive or reading impairments. The result is a visual identity that embodies CPL’s values of compassion, connection, and hope for their communities.