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Season 04 Winner

Ivory Coat Food Check

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Web Excellence Awards Winner, Season 04
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Ivory Coat Food Check is an interactive tool to help pet owners work out what to feed their dog or cat, based on a range of factors including age, breed, size and activity level.

Every pet is unique and each has different nutritional needs. So how do you know if you are feeding your dog or cat the right amount, or the right type of food? How do you know when it’s time to switch from puppy to adult food? Or scale down quantities based on reduced activity levels?

As a producer of high quality natural pet foods, these are questions that Ivory Coat is regularly asked. So it decided to create an interactive tool that would not only take the guesswork out of feeding for pet owners, but would also raise brand awareness and strengthen consumer loyalty. Ivory Coat engaged Luminary to help it bring its vision to life.

Ivory Coat Food Check
Ivory Coat Food Check
Ivory Coat Food Check

The 20th Web Excellence Awards

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