GBL Infrastructure Solutions (formerly Great Basin Lighting) is a leading manufacturers’ representative and distributor of commercial lighting and infrastructure solutions.
Their leadership team was looking to dramatically evolve the brand into a more modern and technically advanced organization representing solutions that have an impact on every day life. The project required a multi faceted approach for the new brand visual experience, as well as an immersive product and services user experience.
We chose to use high quality project and product photography, together with elements of refracted light throughout the site, particularly on the home page with a cascading “cone of light” concept to create a compelling and rich visual experience. The large photos of products also help to provide visual confirmation of and interest in key products or categories.
GBLs business is highly technical and consultative as well which required a different level of capability with typical “contact” forms for the prospect or client visiting the site. We created a simple but robust catalog of products, and an equally robust services request area on the services area of the site to help streamline the experience.
Lastly, as we migrated from a 15 year old legacy domain and brand, there were significant SEO considerations while aligning key URLs, content and features of the site.
