WIRFAB Network

WIRFAB (Women in Recreational Fishing and Boating) inspires and encourages female participation in fishing and boating in Victoria, Australia. They engaged with Rock Agency for a user-friendly, inviting, and fun website. To deliver, Rock Agency has used lots of imagery that emphasises people and the community, coupled with bright(er) colours and fun button interactions. Limiting text helps to keep things light and not too serious, and avoiding any secondary menus or drop-down options in the navigational structure ensures a straightforward and simple user experience.