Relaunching the Brand of a Leading Building Products Distributor

Dragon Army initiated an expansive rebrand for BlueLinx, America’s leading building products distributor. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights and created key brand assets, including a new website home page and contact page. Reimagining and rebuilding these foundational pages brought increased awareness, traffic, and sales to the BlueLinx brand.