How to make an online store with thousands of products easy to navigate for shoppers? How to highlight featured products and special deals across the webstore effectively? How to effectively promote cross-selling and upselling opportunities? How to design the product pages in a way that they are rich in content yet not overwhelming? These and many other questions were crucial to Restaurantsupply.com, one of the biggest companies in the USA selling commercial kitchen equipment and foodservice supplies.
GOMAGE took care of the company’s website. Except for the design and UX-related works, this complex project included migration to the latest Magento version, integration with the ERP system, development of a tailor-made flexible price-output system for various customers and suppliers, and speed optimization works to ensure uninterrupted user experience. GOMAGE also built functionality for automatic generation of category pages. It saved them thousands of dollars in the long run.
These and many other improvements brought significant results: abandonment of the main page was reduced by 18%., the number of clicks on banners increased by 32%, and sales for products displayed on banners grew twice.