In 2023, WERMA Signaltechnik GmbH + Co. KG together with 711media undertook an ambitious e-commerce evolution to elevate their market leadership in optical and acoustic signal devices. The challenge: create a state-of-the-art platform that seamlessly integrates content and commerce while delivering a premium B2B user experience.
The result is a revolutionary Shopware 6-based solution transcending traditional boundaries. This platform redefines how clients interact with WERMA’s product portfolio through intelligent variant attributes, personalized customer portals, and sophisticated pricing structures.
What sets this implementation apart is its approach to B2B commerce. The platform features seamless SAP integration, customer-specific pricing, intelligent product configurators, and support for global operations across seven languages. The system manages regional compliance requirements while maintaining a consistent brand experience worldwide.
Technical challenges were addressed through a thoughtful architecture combining Shopware 6 Evolve, custom SAP connectors, specialized extensions, and a resilient data management concept.
The platform’s strategic objectives were achieved through digital excellence, creating a premium brand experience, intensifying customer relationships through personalized B2B portals, and optimizing cross-selling opportunities with intelligent product recommendations.
WERMA’s commitment to continuous improvement is embedded through an ongoing relaunch concept, ensuring the platform remains at the cutting edge of technology and user experience standards.
This project represents a significant advancement in specialized B2B e-commerce, demonstrating how digital transformation can strengthen market leadership and deliver exceptional value to business customers in the industrial sector.
