19 Ideas Crafts New Website for Wendel
Wendel is a Buffalo-based innovative architecture, engineering, energy efficiency, and construction management firm that collaborates with private and public entities to approach facility and infrastructure projects. The company contracted 19 Ideas to design and develop a new website that:
- Reflects expertise: Illustrates the firm’s sophistication and project expertise.
- Enhances user experience: Improves conversion for business development.
- Organizes content: Implements a complex filtering and tagging system.
- Showcases thought leadership: Highlights expertise via blogs and whitepapers.
- Supports recruitment: Encourages candidates to participate in the hiring process.
19 Ideas strategized, designed, and led development. The site’s primary audience is members of the public and private sectors who align with Wendel’s four main practice areas (architecture, engineering, construction management, and energy efficiency). Prospective employees are identified as a secondary audience.
Getting Down to Business
19 Ideas started by evaluating the current site’s architecture, SEO performance, user experience, and messaging. Discovery meetings between Wendel and our team offered valuable insights into the industry’s nuances and Wendel’s unique position in it.
After completing discovery and research, we moved to the subsequent phases of our proprietary website process for content strategy, wireframing, and high-fidelity key page design that aligns with the client’s project goals.
To meet Wendel’s needs, we designed and built a custom portfolio to spotlight its many sophisticated projects. Additionally, a new career section streamlines the application experience for job seekers while sharing Wendel’s values.
After launch, we performed final assessments to ensure ADA compliance and cross-device optimization. Tracking pixels and Google Analytics were implemented to monitor the website’s long-term performance.
Amber Rampino – Creative Director
Hannah Lin – Lead Designer
Dan Gigante – Developer
Brian Battenfeld – Developer
Fred Nyame – Developer
Christa Glennie – Content Strategist
Marley McCormick – Brand Manager
Janelle Harb – Project Coordinator
Bob Henry – Director of Digital Experience
Samantha Epps – Digital Marketing Specialist
