Established in 1702, Sullivan’s Brewing Company is a Kilkenny-based brewery with a rich history brewing artisanal beer distributed globally. After enlisting one of Ireland’s most eminent master brewers, the brewery desired a revamped website that:
• Created an engaging experience that better reflected the fun and authentic tone of the brand.
• Provided equal weight to the beers sold and the rich history of how Sullivan’s brought artisanal brewing back to Kilkenny
• Incorporate strong visuals, animations and video within Sullivan’s Brewing Company’s library
• Seamlessly integrate an external API with the Ale Search tool to ensure a consistent UI across the website
• Interconnect the new site with an existing e-commerce site created and maintained by an external team
As the team began work, we evaluated Sullivan’s Brewing Company’s media library to craft rich multimedia that would be interwoven throughout the new site’s architecture. In tandem, the team took a deep dive into the brewery’s rich history to begin crafting messaging that transformed the centuries-long history into connection points with customers.
The end result was a vibrant new site that had a distinct personality that best reflected the true tone and personality of Sullivan’s Brewing Company. User journeys were more clearly defined through our simplified site navigation and clear calls to action atop bold designs. An Ale Finder tool was incorporated to allow users to find the nearest location where Sullivan’s beers are sold, helping internal sales teams meet necessary goals.
In addition to the improved functionality outlined above, our team built a custom timeline that succinctly chronicled and celebrated Sullivan’s three centuries’ worth of history. The timeline infused custom illustrations with conversational copy to make the brewery’s legacy feel less like a history lesson and more like a story shared at a pub.
Additional Credits:
Amber Rampino – Creative Director
Bob Henry – Director of Digital Experience
Jarek Pullit – Lead Designer
Brian Battenfeld – Lead Developer
Christa Glennie – Senior Copywriter
Marley McCormick – Brand Manager
Bob Henry – Director of Digital Experience