Good Neighbors Credit Union (GNCU) needed a website that reflected the organization’s brand, simplified user experience and better served its members. The old site no longer captured its identity, and its team wanted a fresh, functional platform that highlighted its cooperative mission while improving accessibility and navigation.
Our redesign focused on three key objectives:
1. Showcasing The Good Neighbors Difference – Educating visitors on why GNCU is unique.
2. Highlighting the Cooperative Model – Clearly explaining how credit unions benefit members.
3. Streamlining Key Information – Making access to services, rates, and financial resources easier.
We developed a modern, user-friendly site with a clean homepage, an engaging What is a Credit Union? page, and an interactive Meet Our Board section. The revitalized blog and simplified event updates provide valuable content for members, while improved accessibility features ensure inclusivity.
Designed for both current members and future growth, the new site enhances brand identity, improves navigation, and lays the groundwork for multilingual capabilities. With this redesign, GNCU now has a powerful digital tool that educates, informs, and strengthens its connection with the community.
Additional Credits:
Hannah Lin – Associate Creative Director
Dan Gigante – Developer
Fred Nyame – Developer
Christa Glennie – Senior Copywriter
Maria Fernandez – Site Author
