Cancer Council Australia (CCA) is the nation’s leading cancer charity, addressing every facet of the disease through research, advocacy, prevention and support. Facing limitations in content management, CCA engaged Luminary to migrate to Optimizely SaaS, creating a scalable, high-performance platform designed to support users during their most vulnerable moments.
The project was a comprehensive overhaul of the digital experience, beginning with a detailed UX research and analysis phase. The result is a platform that extends the reach of CCA’s life-saving information across both traditional and AI-driven channels.
