To increase awareness and drive undergraduate student interest in the University of Richmond, we developed a targeted digital campaign designed to engage prospective students and influencers, encouraging them to take a campus tour or request more information. By leveraging a multi-channel approach, we ensured that our messaging reached high-intent audiences and motivated them to explore the opportunities available at Richmond.

The comprehensive, digital-first approach successfully increased awareness among prospective students, positioning Richmond as a top choice for their education and driving meaningful engagement that led to increased inquiries and campus visits.

Additional Credits:
Ryan Frankel – President and CEO
Walton Dale – Creative Director
Megan MacPherson – Senior Brand Manager
Nova Belote – Project Manager
Kyle Washburn – Associate Director
Katrina Alber – Senior Social Media Manager