When Kennesaw State University (KSU) joined Conference USA (CUSA), they had 30 seconds of national TV time to make an impression. Instead of the usual campus drone shots and fight songs, we shattered expectations with an electrifying, motion-driven commercial that announced KSU’s arrival with energy and attitude.
Rather than using stock music, we composed an original song that matched the commercial’s intensity, ensuring every element worked together to create an unforgettable experience.
Millions watched the spot on ESPN and ESPN+, instantly elevating KSU’s brand beyond its local reach.
