Bitstamp, a digital asset company whose primary user base is 45-55-year-old men who are seasoned crypto traders, sought the expertise of Momentum Design Lab, an HTEC Group company, to redesign its mobile app to attract a larger and more diverse secondary audience. Momentum applied research and discovery, UX strategy, design, and development processes to transform a remarkable product that surpassed Bitstamp’s business goals, elevating its position to the top 10 in its category.