The University of Georgia College of Veterinary Medicine (UGA CVM) embarked on a rebranding initiative to enhance its identity and reputation. Central to this effort was the creation of the Impact website, which drew in 11,000 new website sessions over a five-month campaign.
The accompanying marketing campaign led to major wins for the University. Resulting in a three-spot improvement in the US News & World Report rankings, 1,929,570 total impressions, and engagement with 74% of our target audience through email.
The launch of the Impact website has enhanced UGA CVM’s visibility, strengthened engagement with stakeholders, and reinforced its reputation as a leader in veterinary medicine. This digital transformation has not only modernized the brand but also established an interactive and inspiring experience that reflects the college’s mission and far-reaching impact.
Additional Credits:
Ryan Frankel – President and CEO
Walton Dale – Creative Director
Jean Piot – Art Director
Nicole De Los Reyes – Graphic Designer
Melanie Barrett – Associate Creative Director, Senior Copywriter
Chris Campbell – Web Development Manager
Megan MacPherson – Senior Brand Manager
Nova Belote – Project Manager IV
